1. Usage of only recycled gold

Using recycled gold cuts carbon emissions by more than 99% compared to using new gold, according to life cycle assessments.

2. Reducing the environmental footprint

The results of the environmental footprint are given in the number of “planet Earths” it would take to support humanity if everyone follows the estimated lifestyle.

3. Decent work and economic growth

Emerald Jewel Industry (India) Limited, our Coimbatore-based partners' factories provide a safe and healthy working environment and a competitive wage for their employees.

4. Responsible Consumption and production

We only use recycled metal in ourJewellery, and the majority of our crafting waste is recycled as well. This aids us in our efforts to achieve long-term survivability.